Fingerprinting | A 3 Step Process to Improve Driver Recruitment Pt. 1
Fingerprinting | With today’s shortage of safe drivers the importance of recruiting and attracting drivers to apply with your company has become paramount.
It’s a noisy employment market and quality drivers hold the cards to choose who they drive for.
So, how do you stand out from the competition? Follow these three simple steps to improve your driver recruitment activities:
- Create a compelling value proposition
- Create an effective message that attracts drivers
- Constantly evaluate the effectiveness of advertising sources
Creating Your Value Proposition
Great businesses don’t sell products, they solve problems.
A value proposition is the concise statement of why your company is the best solution to a problem.
Take a look at your current driver advertisements – do they look just like your competitors’ ads?
Unfortunately, the market is flooded with advertisements touting platitudes such as “Great Pay!” or “Drive for the best!”
How is a driver supposed to know that your company is the best if every other carrier uses the same selling points?
To be successful, you must sell your company and your job. Start by creating a unique value proposition:
- Define your target driver
- Identify their pain points
- Research competing alternatives – direct and indirect competition
Define Your Target Driver
You have great drivers who have been with you for years and you wonder, “Why can’t there be more drivers like them?”
To understand the type of driver that you want for your company, start by putting together a profile of your top performing drivers.
Here are some questions to get you started:
- What do you like most about this job?
- What satisfaction does the job give you?
- Why do you show up on time every day?
- What does our company do well?
This exercise will help you in crafting your marketing message and to identify potential good fit drivers when they do apply.
Identify Pain Points
Drivers will only consider joining your company if you solve a problem they have at their current employer.
Your recruiters should start their process by asking diagnostic questions such as:
- What job would be a great fit for you?
- Why are you looking to leave your current job?
- How often do you want to get home?
- What benefits are important to you?
Think about what your company does well and ask questions around your strengths.
Make sure your recruiters diagnose the driver’s pain before they begin to prescribe your company’s job(s) as the cure. hireright
Learn what ESA can do for you! Call 866-830-3724 to discuss fingerprinting services or complete the form on www.esascreening.com now!