Employment Screening | 7 Ways to Stand Out to Passive Candidates Pt. 2
Employment Screening | 1. Use social media
Use social media to your advantage. It’s often one of the easiest places to find passive candidates who meet your criteria, and also one of the easiest ways to reach out.
2. Be personable
Be personable, not stuffy. Even if your organization prides itself on professionalism, people and personal interactions make all the difference when it comes to job satisfaction.
3. Ensure your application process is simple and easy to navigate
Alternatively, don’t even bother forcing a passive candidate to apply formally. After all, you’ve sought them out, why make them jump through hoops? There’s no point in getting someone all excited about the job only to have them get frustrated when they can’t even get to the next stage of the process with ease!
4. Be mobile enabled
Ensure that all of your sites (the main company site, all social media profiles, application page if applicable, etc.) are mobile-friendly. Also, be sure they work without any glitches from any device. Optimizing for smartphone access should be a given, not an afterthought.
5. Put yourself in their shoes
Most people don’t like a cold call out of nowhere. That just feels spammy. Find something to break the ice such as a relevant group membership or industry event you could invite them to attend. Or find someone they’re already connected to and have that person arrange an introduction. This lets you contact them in a way that feels less sales-y so the candidate is less weary from the outset.
6. Make it easy for them to research you
That candidate is going to be Googling the heck out of you if they’re not already familiar with your company. Make it easy for them to find information from multiple sources (you do have multiple social media profiles for the company, don’t you?), and make sure the information they find is consistent in terms of the image it creates.
7. Don’t become a stalker
Remember it might take multiple points of contact before a passive candidate will respond. They’re not actively looking, after all. Find balance –don’t give up after one unanswered communication, but don’t become a stalker either. -recruit loop