Background Screening | Hiring a Marketing Expert Pt. 2

Background Screening | 3. Make sure they are proficient in digital marketing

You have to be aware of the current trends. The market is not the same as it was several years ago. Businesses and background screening are no longer chasing their customers down, but instead, they are designing strategies to attract them and engage them in their products and services. The digital era provides an abundance of opportunities for your business. Many of those can be used to expand and grow your business.

The team of marketing experts you are looking for should have the right knowledge. They should be able to understand social media marketing, PPC and SEO. The wider the skill set, the greater the chances that they will be able to design a unique marketing strategy for your specific business needs that will work well with all of your objectives.

A good digital marketing expert knows that mobile marketing has become the most important marketing factor. It has a great impact on how your website will be designed, what content you will be relying on, what is the desired user experience and in what ways your services and products will be promoted.

4. If they offer a free consulting gig, say yes!

It is important to understand that you should not be looking only for a skill set. The bond between you and the marketing expert should be more like a partnership. If you come by an agency or an expert that wants to provide a free consulting session, go for it. This is the best way to see and feel the relationship between you.

There is a big chance that there will be some differences when it comes to how you want to get things done. But, if you are speaking to an expert, they should hopefully have knowledgeable arguments and previous case studies to back up their suggestions.

During your free consulting session, you will find out if they have complete insight into your business philosophy and if they get the idea behind your products or services. And, what’s more important, you will hear how they think and what their approach to marketing is before you regret signing a contract.

5. Check out their website

This is a great way to check out any marketing expert or agency. We live in the internet era. In case some of the so called “experts” don’t have a website, you should take our advice and skip them. On the other hand, not all marketing experts and agencies that have a website are necessarily good ones.

Take your time to browse through their site. See what type of content they are using and what effect it has on you. You should be able to find content that explains how they address specific issues and problems related to marketing. There should also be a list of benefits they are offering prospective customers.

And, in the end, do you feel compelled to take action and contact them to find out more about their services and what they can do for employment screening services? If they are able to market and sell their own services, there is a good chance they will be able to successfully market and sell yours. -Recruit Loop